ABOUT US

BEAUTY THAT EMPOWERS

Our Story

Joe Cepeda Institute was founded in 2006 in Monterrey, Mexico, as a Micropigmentation Institute, and has now branched over to North America. Joe Cepeda, CEO of our institute and Claudio Galindo Co- Founder and President on the Institute realized that they wanted to take Micropigmentation in a level of a professional career with the highest standards in education around the world. Our board of directors are recognized for their extensive knowledge in the PMU Industry. Joe Cepeda Institute is now 1 of only 2 PMU accredited by the board of education in Mexico. We have now expanded to include several locations in Mexico (Monterrey and Torreón), Colombia (Manizales), USA (Houston) and Canada (Calgary). Joe Cepeda Institute is also accredited in North America (Canada & U.S.A.) and Latin America.

Our Credentials

We are accredited by many government and private institutions as authorities in the field of beauty.

Women-owned business logo.
Microblading Mexico Registered Member
SEP, Mexican Ministry of Education logo.
North America Business Association logo
Alberta Health Services logo.
Colombian Ministry of Education logo.
Alberta Association of Career Colleges logo.

"Since I erased the words FEAR and CAN'T from my vocabulary I realized that nothing will stop me"

JOE CEPEDA –  CEO

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Meet Our MASTERS

Are you ready to learn from the world’s premier permanent make up artists and trainers?

Our team of trainers are some of the best artists in the industry, have trained over 9,000 students and have dozens of artists earning in excess of $100,000 per year. Every year our instructors are invited to expose his knowledge in the best Symposiums and Congress of PMU around the world.

CANADA TEAM

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Joe Cepeda Is the CEO and Founder of our Institute. She is being teaching since 2006 but her professional career starts back in the 2004. 

She’s the founder of our Institute in Mexico, Colombia and Now in Canada.

Joe Cepeda

CEO/FOUNDER

GOLD & GRAND MASTER

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Claudio Galindo is the Co-Founder of  Joe Cepeda Institute. As a Nurse with 14 years of experience reflects professionalism in every course and procedure in our Company. 

Claudio Galindo

CO-FOUNDER

GOLD & GRAND MASTER

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Sharlene Santiago, our dedicated Administration Manager, is here to ensure a smooth and supportive experience for all our students.

From the initial inquiry to the final steps of your training, Sharlene will guide you through the process, providing the necessary resources and assistance to help you achieve your career goals. 

Sharlene Santiago

ADMINISTRATION MANAGER

SKIN SPECIALIST MASTER

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Under Judy’s leadership, the Permanent Makeup programs at Joe Cepeda Institute in Spanish have flourished, attracting students from across Canada.

Her passion for teaching is evident in the way she mentors her students, providing them with the skills and confidence needed to succeed in the beauty industry.

Judy Polanias

PMU MASTER SPANISH

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Ulmises Suarez, the Grand Master in Canada for Body Contour at Joe Cepeda Institute, brings 8 years of aesthetic expertise to his role. His passion and dedication are evident in every course and procedure he undertakes at the company. Ulmises’s deep understanding of body contouring techniques and his commitment to client satisfaction have made him a respected leader in the field.

Ulmises combines his technical skills with a personalized approach, ensuring that each client’s unique needs and goals are met with precision and care. His ongoing pursuit of professional development allows him to stay ahead of industry trends and advancements, further enhancing the quality of his work.

Ulmises Suarez

 

BODY CONTOUR MASTER

LATIN AMERICA TEAM

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Juan Jose Cela is our Director in Mexico. 

Is the first student that became a Grand Master in Scalp technique. 

Juan José Cela

MEXICO’S INSTITUTE DIRECTOR

GRAND MASTER

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Lucas Santos is the Clinical Director in Mexico. All the services provided to our clients in Monterrey are under the supervision of our Grand Master Lucas. 

He was a student of Joe in 2012 and starts to be part of the team like an Artists the same year. 

Lucas Santos

CLINICAL DIRECTOR

GRAND MASTER

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Erick Vidales is the Master of masters in Brows in our Mexico Institute. He performs more than 40 brows per week !  

Erick Vidales

MASTER

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Yaira is the best in PMU. She is the only one performing lips and eyeliner in our Institute in Mexico. 

Yaira Gallegos

MASTER